Fysical is a decentralized location data market.
It helps businesses and machines make better decisions by providing them with high quality data on how humans move through the physical world.
Fysical is a new type of data exchange that incentivizes the sharing of data on how humans move through the physical world; commuting to work, running errands, or traveling for business.
Today, critical decisions are made by analyzing data on how humans move through the physical world. This could be an urban planner tackling transportation problems, a hedge fund investor comparing foot traffic trends against sales, or an AI building a predictive model reliant on population movement. In all cases, the impact of these decisions relies on the fidelity of the underlying data.

Typically, this data is purchased from centralized data exchanges that are expensive, inefficient, and lack transparency. As the pace of innovation accelerates, businesses and machines need more insight into the the accuracy and validity of data to effectively make decisions.

Fysical replaces today's centralized data exchanges with a decentralized alternative. It provides high fidelity data to support better decisions and solve problems, while maintaining transparency and trust for all parties.

What is Fysical?

Fysical is the infrastructure for the transparent and efficient exchange of location data; foot traffic sensor readings, store visit information, commute routes.

Fysical allows data suppliers to share and monetize their location data, while maintaining transparency, ownership, and control. At the same time, Fysical provides data buyers with the optimal way to access and validate data and its source. Fysical directly contrasts with today's closed systems, data brokers, and black boxes, and replaces them with a transparent peer-to-peer blockchain protocol.

Why Blockchain?

For location data to provide value, it needs to be highly accurate, privacy compliant, and contain information about how the data was generated and from who it originated. Blockchains provide this, without the presence of a centralized authority, in a trustworthy and scalable way.
For data buyers, blockchains enable audit trails, facts about the origin of data, and therefore greater confidence in the integrity of data purchased.

For data suppliers, blockchains provide full transparency on data usage, clear ownership rights on data, and therefore greater trust in sharing data.

Data Buyers and Suppliers Trust Fysical

1,000+ Data Suppliers

15B+ Data Points Licensed

Fysical trades 15 billion data points between more than 1,000 data suppliers and data buyers, every month.

Use Cases

Smart Cities: Public transit services route optimization, improved disaster response, defense, and resource management.
Artificial Intelligence: A predictive model forecasts the health of the economy based on consumer travel, shopping activity, and restaurant visits provided by the Fysical protocol.
Smart Cities: An urban planner tackles transportation congestion problems using car and pedestrian traffic flow data provided by the Fysical protocol.
Real-Estate: A commercial real-estate developer selects a new development site based on pedestrian foot traffic flow provided by the Fysical protocol.
Financial Services: A hedge fund manager trades stocks by comparing store sales against foot traffic data provided by the Fysical protocol.
Academic Research: A researcher analyzing the impact of immigration into the U.S. leverages population movement data provided by Fysical's protocol.
Retail: A retail store optimizes shelving based on which aisles customers spend the most time in using data provided by the Fysical protocol.

The standard technology platform to buy and sell data on where, when, and how humans move through the physical world.

How Fysical Works

Data suppliers contribute data to Fysical 

Anyone can supply data to Fysical. We provide software tools for data suppliers, such as a mobile SDK, that make it easy to securely share data to the protocol.

Data is encrypted and stored.

All data contributions have reference data that is stored in an encrypted manner on the blockchain and can only be accessed with the proper decryption key controlled by the data supplier.

Data buyers can search for and license data

Any business, individual, or machine can freely query Fysical to buy data. Data buyers can see an audit trail of all data contributed to the protocol that clearly identifies the true source of the data. We also supply tools for data buyers, like an API, that make it easy to buy high-quality data.

Data suppliers are paid for data via the FYSICAL token.

Data buyers pay data suppliers in FYSICAL (FYS) tokens. All transactions are executed using the Ethereum blockchain.

We incentivize the sharing and monetization of high-quality human movement data through FYSICAL (FYS), a cryptographic token on the Ethereum blockchain.

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